Running a small business often entails budget constraints that make outsourcing certain tasks, such as hiring a web designer, impractical. However, fear not! The process of creating a small business website yourself is not as daunting as it may seem.
In fact, there are several beginner-friendly website builders tailored to small businesses that allow you to craft a beautiful site without any prior experience. What's more, many of these tools are not only user-friendly but also budget-friendly. In this article, we will provide you with a detailed, step-by-step guide on how to create a professional small business website in nine easy steps.
Here is the table of contents for "How to Make a Website: A Step-by-Step Guide to Get You Going":
Creating a website can be an effective sales and marketing tool for your business. Follow these five simple steps to create a website that is visually appealing and engaging to visitors.
The domain name of your website should be unique and relevant to your business or professional name. This will maintain consistency in branding and can also impact your search engine rankings. Keep the following tips in mind when choosing a domain name:
When you're coming up with ideas for your domain name, remember to take these helpful suggestions into account:
After selecting a domain name, you'll need to register it with a domain registrar, such as Domain.com or Network Solutions. These providers only handle domain ownership registration, which usually costs between $10 and $20 per year, depending on the TLD you choose.
You'll also need to find a hosting provider to host your website and potentially use another program to design it. You may choose to register your domain with a provider that offers all-in-one registration, hosting, and design capabilities to simplify the process.
If you lack coding experience, consider an all-in-one option like Wix, WordPress, or Squarespace.
If you choose separate providers for web hosting and “designing”. Opt for a hosting service that offers perks like tech support, a free domain name, or an SSL certificate. The SSL certificate is a global security technology standard that adds the "S" in HTTPS, making it critical for protecting data and sensitive information for both you and your visitors. It is highly recommended to have it for better search engine ranking and visitor trust.
Although all-in-one “providers” commonly offer these features, it's best to confirm that the provider you select offers them before committing to a plan.
Some popular web hosts with built-in design integrations include Bluehost, DreamHost, GoDaddy, and InMotion, while Canva and Adobe Creative Cloud are third-party design programs that you can use to create designs and embed them onto your website pages if your web host doesn't provide integration features.
To effectively showcase your business and services on your website, make sure to include the following important pages:
Search engine optimization (SEO) aims to improve your business website's search engine results page (SERP) ranking. SEO is crucial to make it easier for people to find your website.
When building your website, consider these Basic SEO practices to increase your website's visibility and attract more traffic:
Although having a beautifully designed website is great, search engines look for more to establish your authority when indexing your website in their search results.
When optimizing your website for search, keep your visitors in mind. Choose easy navigation systems and create pages that enable fast load times. Additionally, follow Section 508 guidelines to ensure your website is accessible to a wide range of users.
More Resources: SEO In 2023: A Step By Step Guide SEO For Beginner
Before launching your website, it’s crucial to test it thoroughly.
Here are some essential steps to take:
Once you’re confident in your site, hit the publish button. To drive traffic to your site, share it with friends, clients, and promote it on social media.
Your website requires ongoing maintenance and updates for it to remain high in search rankings and deliver a good user experience. Here are some tasks to add to your webmaster to-do list:
In 2023, as a small business owner, establishing a website is crucial for reaching your target audience and driving growth. With the availability of user-friendly website builders and cost-effective options, creating a professional website for your small business has never been easier. At 360digital services, we understand the unique needs of small businesses in the digital landscape.
We can guide you through the process, ensuring your website represents your brand effectively and engages your customers. Embrace the latest design trends, optimize for mobile devices, and focus on user experience to create a website that stands out in 2023. With our expertise, you can elevate your online presence and unlock new opportunities for your small business.