In today's dynamic business landscape, eCommerce development is the predominant choice for businesses seeking growth. Many entrepreneurs recognize the potential of digital platforms to drive revenue and establish their brands.

To create your online store, custom eCommerce website development offers a compelling solution. The demand for eCommerce stores is rising, presenting a lucrative business opportunity.

By engaging in eCommerce website development, you can infuse your online store with a distinctive atmosphere that effectively communicates your brand identity, provides clarity to your customers, and leaves a lasting positive impression.

Custom eCommerce websites play a vital role in enhancing your website's visual appeal and functionality. These websites are tailored to meet your requirements, align with your business objectives, and offer a seamless user experience.

In this blog, we will explore the concept of custom eCommerce website development, its significance, and how it can empower you to boost sales and foster the growth of your business.

What is Custom eCommerce Website Development?

Custom eCommerce website development involves the creation of a distinctive and personalized online store that caters to a particular business's specific needs and preferences.

Unlike off-the-shelf eCommerce platforms, custom eCommerce websites are built from the ground up, utilizing various programming languages, web development frameworks, and design tools.

Custom eCommerce development provides numerous benefits compared to pre-built platforms, including enhanced flexibility, customization options, and control over the online store's features, functionalities, and design. It enables businesses to create a unique and tailored shopping experience that aligns perfectly with their requirements and target audience.

Ready to elevate your eCommerce store? Contact us today to explore how our custom eCommerce development services can meet your needs and propel your online business forward.

eCommerce Market Stats

If you're looking for ways to boost sales and elevate your business to new heights, custom e-commerce website development should be a priority. Combining a strong online presence with the latest e-commerce tools allows you to expand your product offerings, increase your market reach, and keep your business accessible round the clock.

These impressive e-commerce statistics for 2023 provide insights into the potential of online revenues. Growth of Retail E-commerce Sales at a Global Level from 2021 to 2026

E-commerce statistics

Source: Forbes Advisor

  • Online purchases will account for 8% of retail sales in 2023.
  • E-commerce revenues are expected to grow by 10.4% in 2023.
  • The global e-commerce market is forecasted to reach $6.3 trillion in 2023.
  • Payments in the U.S. e-commerce market are set to surpass $1.1 trillion in 2023.
  • Online purchases are estimated to make up 16.4% of retail sales in the U.S. in 2023.
  • By 2023, it is predicted that 24% of retail sales will be conducted online.
  • The e-commerce market is projected to exceed $8.1 trillion by 2026.

These statistics highlight the immense potential and growth opportunities within the e-commerce landscape. By leveraging the power of e-commerce, businesses can tap into a rapidly expanding market and drive significant revenue.

Featured Resources:  How To Make A Website For A Small Business In 2023

The most popular e-commerce platforms in 2023

The market is witnessing a significant surge in the availability of e-commerce platforms. A quick Google search will reveal many online shopping tools, website templates, and e-commerce website builders to aid website development. Here are the top e-commerce platforms in 2023:

  • Shopify: Among the most prominent e-commerce solutions, Shopify boasts a presence in over 175 countries with a client base of over 1 million businesses. It caters to small to medium-sized enterprises, offering a user-friendly platform with features such as custom domains, A.I. personalization, 70+ templates, image optimization algorithms, and robust support.
  • Magento: As one of the most renowned open-source e-commerce platforms, Magento has been serving businesses globally since its launch in 2009. It is ideal for small to medium-sized enterprises with the necessary resources and time to set up their website. Noteworthy features include global selling capabilities, mobile optimization, instant purchase, customizable video options, and reliable Magento support and maintenance services.
  • WooCommerce: WooCommerce is often the go-to choice for e-commerce platforms. As an open-source solution, it offers a free shopping cart plugin and powers over 30% of all online stores. This platform is precious for small businesses with WordPress sites operating on a limited budget. With its user-friendly themes and a wide range of third-party plugins, WooCommerce offers excellent flexibility and features like shipping options, geolocation support, mobile optimization, coupons, and discounts.
  • Drupal: An open-source and free e-platform, Drupal empowers users to perform various website functions. It provides flexible features to customize e-commerce stores based on customers' preferences. It is well-suited for small companies with modest budgets and offers accessibility and security. Additionally, there are numerous Drupal hosting platforms available to scale operations.
  • BigCommerce: Founded in 2009 and now serving clients in 120 countries, BigCommerce caters to small and mid-sized businesses (SMBs) needing a versatile online platform. While it may be slightly more expensive than other platforms, BigCommerce offers many features, including gift cards, unlimited bandwidth and product listings, custom domains, a wide selection of themes, and e-commerce templates.
  • OpenCart: This platform provides everything necessary to run an online store and can be added as open-source software to an existing website. With its range of modules, extensions, and themes, OpenCart enables customization of the website's appearance and functionality. The platform also benefits from excellent community assistance and paid technical support.
  • 3dcart: Designed as an all-in-one software, 3dcart empowers entrepreneurs with many exciting features. It offers user-friendly interfaces, enhanced security through two-factor authentication and anti-fraud tools, and scalability for website development.

By choosing the right e-commerce platform, businesses can leverage these powerful tools to establish a successful online presence and drive growth in the competitive digital landscape.

Cons of Custom eCommerce Development Services

While custom eCommerce development services offer numerous benefits, there are also some potential drawbacks. Here are a few cons of opting for custom eCommerce development:

  1. Higher Cost: Custom eCommerce development can be more expensive than pre-built platforms or templates. The process involves extensive planning, design, development, and testing, which can require more resources and specialized expertise. This can pose a financial challenge, especially for small businesses with limited budgets.
  2. Longer Development Time: Building a custom eCommerce website from scratch typically takes longer than pre-built solutions. The development process involves thorough planning, design iterations, and coding, which can extend the timeline before the website is ready for launch. This can delay the time-to-market and impact time-sensitive business objectives.
  3. Complex Maintenance and Updates: Custom eCommerce websites require ongoing maintenance, updates, and bug fixes. Since the website is uniquely built, any changes or updates may require more time and effort, especially if they involve modifications to the core codebase. This can result in higher maintenance costs and potential delays in implementing new features or functionality.
  4. Reliance on Skilled Developers: Custom eCommerce development relies heavily on the expertise of skilled developers and designers. Finding and hiring experienced professionals with the necessary technical skills can be challenging and may add to the overall project cost. Additionally, businesses may need ongoing technical support or assistance, which may require additional resources or outsourcing.
  5. Limited Third-Party Integrations: Custom eCommerce websites may have limitations when it comes to integrating with certain third-party tools or platforms. Unlike pre-built solutions that often have pre-existing integrations and plugins available, custom websites may require custom development for specific integrations, which can be time-consuming and costly.
  6. Potential Compatibility Issues: Custom eCommerce websites may face compatibility challenges with future software updates or changes. As technology evolves and new versions of frameworks or plugins are released, certain components of the custom website may become outdated or incompatible. This may require additional development efforts to ensure compatibility and maintain optimal performance.
  7. Higher Dependency on Development Team: With custom eCommerce development, businesses become more dependent on the development team for ongoing support, updates, and modifications. This reliance on external resources may result in delays or challenges if the development team is not readily available or experiences staffing changes.

More Resources: Affordable eCommerce Development Services

Cons of Custom eCommerce Development Services

The drawbacks associated with custom eCommerce development services can be outlined in the following manner, maintaining the same structure as the original paragraph.

  • Development Cost: The primary concern is developing an e-commerce website. Hiring skilled programmers to create an expected website can be expensive for users, especially when aiming for an attractive eCommerce website with unique designs and features that will be relevant for an extended period.
  • Continuous Focus on Updates and Enhancements: Once the eCommerce website is launched, businesses must consistently prioritize adding new features and improving the user experience. Regularly updating the site design demonstrates a commitment to supporting customers in their online shopping journey.
  • Ongoing Server Hosting Expenses: Users face the challenge of bearing monthly costs for hosting their website on a server. This ongoing expense adds to the financial considerations of running an eCommerce business.
  • Complexity in Product Demonstration: Effectively showcasing product quality and illustrating relevant data to customers via the Internet can be complex. Representing the product in a real-life scenario and demonstrating its functionality can be more lucrative and impactful for customers.

Why Should You Outsource for eCommerce Website Development?

Regarding eCommerce website development, outsourcing can offer numerous benefits and advantages. Here are some key reasons why you should consider outsourcing for eCommerce website development:

  1. Cost Savings: Outsourcing eCommerce website development can be a cost-effective solution. By outsourcing to a specialized development team, you can avoid the expenses associated with hiring and maintaining an in-house team, such as salaries, benefits, infrastructure, and training costs. Outsourcing allows you to leverage the expertise of professionals at a fraction of the cost.
  2. Access to Expertise: When outsourcing eCommerce website development, you gain access to a team of skilled professionals with extensive experience designing and developing eCommerce websites. These experts are well-versed in the latest technologies, industry best practices, and user experience design. Their expertise can help ensure the successful execution of your eCommerce project.
  3. Time Efficiency: Outsourcing eCommerce website development saves you time and allows you to focus on other essential aspects of your business. A dedicated team of professionals can work efficiently to complete the project within the agreed-upon timeframe. With their expertise and streamlined processes, you can expedite development and launch your eCommerce website sooner.
  4. Scalability and Flexibility: Outsourcing allows you to scale your eCommerce website as your business grows. Professional development teams have the resources and capabilities to handle projects of varying sizes and complexities. They can easily accommodate your evolving needs and adjust to meet your changing business requirements.
  5. Focus on Core Competencies: By outsourcing eCommerce website development, you can focus on your core competencies and strategic business activities. Instead of diverting your attention and resources toward website development, you can concentrate on marketing, sales, product development, and customer engagement. Outsourcing allows you to leverage the expertise of development professionals while you focus on driving your business forward.

More Resources: A Complete Guide To Hire Remote Developers

What are the Different Categories of eCommerce Websites?

eCommerce websites come in various types, each catering to different businesses and their product offerings. Let's explore some common categories of eCommerce websites:

Vendor-Specific Websites:

Vendor-specific eCommerce websites are designed and operated by individual companies, with the business being the sole vendor on the site. These websites are a popular choice for eCommerce stores. Brick-and-mortar stores can use this option to create an online version of their physical stores, while online-only businesses can also benefit from it.

To establish a vendor-specific website, businesses can hire dedicated developers to build a website from scratch or utilize existing eCommerce website platforms and developers. These websites offer the advantage of having a branded online presence to sell products. As businesses have control over building and organizing their sites, they can make more decisions and tailor the experience to their needs. Nike's website serves as an excellent example of a vendor-specific eCommerce site.

Multi-Vendor Online Marketplaces:

Multi-vendor online marketplaces encompass products from multiple sellers. Examples include eBay, Amazon, and Etsy. While there are fewer marketplaces of this type than single-vendor online stores, they still account for a significant portion of eCommerce sales.

In multi-vendor marketplaces, the website owner develops and manages the site and sometimes sells products on it, as seen with Amazon. Third-party sellers, ranging from individuals to large businesses, can list and sell their goods through these websites. They can create their pages or profiles within the marketplace.

eCommerce Technology Stacks for Website Development

An eCommerce technology stack comprises a combination of tools, platforms, frameworks, and programming languages used to create mobile applications or websites. These components work together to build robust and efficient eCommerce systems.

Below, we discuss some technology stacks commonly used for developing eCommerce platforms in the USA:

Frontend Development

The front end focuses on the user experience and interface. It involves various technologies and programming languages such as CSS, JavaScript, HTML, Vue.js, Node.js, React.js, and Angular.

  • CSS helps design and style the website, ensuring a visually appealing user interface.
  • JavaScript enables interactivity on websites and is a time-based language for browsers.
  • HTML is essential for solving development challenges in eCommerce website development.
  • Vue.js facilitates the creation of web user interfaces and single-page applications.
  • Node.js is an open-source runtime environment that allows for frontend and backend development using JavaScript.
  • Angular is used for developing dynamic web, mobile, and desktop applications.

React.js is particularly useful for building interactive website components. 

Backend Development

The backend focuses on server-side operations. It involves programming languages, storage systems, operating systems, servers, and databases.

Operating Systems: The central operating systems with a significant market share in the USA are iOS, Linux, Android, and Apple macOS.

Programming Languages: Here are some programming languages commonly used in the backend:

  • Java is a versatile, robust, and efficient language used for programming and running applications.
  • Python, integrated with Django, serves as the foundation for popular apps like Instagram and offers excellent potential for e-commerce development.
  • PHP is a highly functional language with multiple frameworks that provide various features.
  • Ruby is a professional-level language suitable for developing scalable eCommerce solutions, capable of handling higher user traffic in the long run.
  • MEAN stack combines MongoDB, Express.js, Angular, and Node.js to create cutting-edge, dynamic applications.
  • C# is used to develop versatile software solutions, including eCommerce applications.
  • Databases: Databases are a crucial component of the backend ecosystem, allowing the processing and storing of various data points. Popular databases include MongoDB, MySQL, DynamoDB by Amazon, PostgreSQL, and Google.

How to Choose the Right Technologies for Your eCommerce Website Development?

Choosing the right technologies for your eCommerce website development is crucial for ensuring compatibility, flexibility, and security. Here's an explanation of these factors:

  • Compatibility: When selecting technologies for your eCommerce website, it's crucial to consider compatibility with your existing systems and infrastructure. Ensure that the technologies you choose can seamlessly integrate with your backend systems, payment gateways, inventory management software, and other tools you use in your business operations. Compatibility ensures smooth data flow and reduces potential integration issues.
  • Flexibility: eCommerce websites must adapt to changing market trends, customer demands, and business requirements. Choose flexible and scalable technologies, allowing you to easily add new features, scale your website as your business grows, and adapt to evolving customer expectations. Flexible technologies enable you to customize and tailor your eCommerce website to meet your needs.
  • Security: Security is critical for eCommerce websites as they handle sensitive customer information, including personal data and payment details. Select technologies that prioritize security measures, such as robust encryption protocols, secure payment gateways, and protection against cybersecurity threats. Ensure your chosen technologies comply with industry standards and regulations to safeguard your customers' data and build trust.

The Custom eCommerce Development Process: A Step-by-Step Guide

Understanding the Needs of Clients

To ensure a successful eCommerce web development project, it is crucial to assess and understand the unique needs of your business and target audience. This step helps create a tailored solution that caters to your specific requirements and user preferences.

Thorough Research

Conducting thorough research is essential to gather valuable information about your business, industry, target audience, and competitors. This research allows you to gain insights and make informed decisions throughout development, ensuring your website aligns with your business goals.


A well-defined plan acts as a roadmap for the development process. It includes creating an estimated timeline, determining the required resources, wireframing, layout planning, UI/UX design, sitemap preparation, and selecting the appropriate technology stack. Planning sets the foundation for a smooth and organized development journey.


With a solid plan in place, the design phase begins. Experts use wireframes and your requirements to design each website page. This involves carefully choosing typography, graphics, colors, buttons, animations, and other design elements to create an engaging and visually appealing user interface.


The development process consists of two main parts: the backend and the front end. Backend development involves building the server-side infrastructure, including the database and server-side application, while frontend development focuses on creating the user interface. Skilled developers bring the design to life, ensuring seamless functionality and optimal performance.

Testing and Deployment

Thorough testing is conducted at multiple stages to ensure all features and functionalities work flawlessly. This includes functional testing, usability testing, performance testing, and compatibility testing. Once the website passes all tests, it is ready for deployment and made live for users to access.


The development team provides support and maintenance even after the website is deployed. They address user feedback, make necessary changes, and ensure the website remains updated and secure. Ongoing maintenance is crucial to keep your website running smoothly and to address any issues or updates that may arise.

Discover the Power of Custom eCommerce Website Development

Following this step-by-step guide, businesses can leverage the benefits of custom eCommerce website development to reach new customers, enhance user experience, and drive sales. Contact us today to learn how custom eCommerce solutions can empower your business.

Advantages of Hiring a Dedicated E-commerce Developer with 360digital Services

When it comes to e-commerce solutions, 360digital services offer numerous advantages. Here's why:

  • Extensive Pool of Skilled Developers: With 360 digital services, you can access a wide range of offshore developers with exceptional skills and talent in e-commerce development.
  • Thorough Vetting Process: Vetting ensures that only the finest engineers are selected. 360digital Services follows a meticulous multi-stage screening process to handpick the best agencies.
  • Scalability: These offshore teams provide the flexibility to scale according to the needs of your startup project. Whether you require additional resources or need to downsize the team, 360digital services can accommodate your changing requirements.

Final thoughts

In the highly competitive world of e-commerce, paying attention to every aspect of your online business is crucial. Proper planning and strategic thinking are vital for every task you undertake. Before embarking on custom e-commerce development, having a clear vision, ideas, concepts, and decisions in place is essential.

When you have a well-defined plan and a reliable partner like 360digital Services, your chances of success in the development process increase significantly. With their expertise and support, you can confidently navigate the world of e-commerce and achieve your business goals.

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